These days consumers pay more attention to food than anything else. The World Food Center located in Ede brings together consumers, food professionals, producers and innovators, further growing the added value the region (also known as the ‘Food Valley’) can offer to food entrepreneurs. Roots is one of the latest additions to the World Food Center campus, offering space and infrastructure for agri- and food related startups. Rival Foods recently made the move to Roots. Read on the plans and ambitions of the World Food Center and Rival Foods in the latest edition of Vallei Business Magazine.