Many of today’s plant-based protein products are convenience-oriented and include products like burgers, sausages and battered products. Alternatives for unprocessed whole-cuts, such as steak, fish filet and chicken breast are missing from the supermarket shelves and in restaurants.
Rival Foods’ mission is to deliver new and exciting plant-based eating experiences worldwide, by creating whole-muscle products. Using our unique shear-cell technology, we produce future-proof alternatives that rival their animal-based counterparts on texture, taste and bite. By joining forces with partners in the food industry, we offer branded food companies the opportunity to lead the market with our mouth-watering whole-cuts.
It all started during co-founder Birgit Dekker’s PhD project at Wageningen University in 2014. Joined by co-founder Ernst Breel in 2019, the adventure of Rival Foods officially took off. Many milestones have been achieved, such as winning the Rabo Duurzame Innovatieprijs in 2020, on-boarding first customers and commissioning our first production technologies.