NEW YORK–(BUSINESS WIRE)–Rival Foods, a plant-based gastronomy start-up, and LIVEKINDLY Collective, a collection of heritage and start-up brands on track to become one of the world’s largest plant-based food companies, today announced they will enter into a partnership to create the perfect plant-based chicken, helping consumers make sustainable choices without compromise.
Through this collaboration, Rival Foods and LIVEKINDLY Collective will be able to leverage their complementary knowledge and resources, providing a new model for rapid product innovation.
“The key to persuading consumers to adapt their behavior is creating delicious plant-based options that deliver on taste and texture and can truly replace animal-based products,” said Birgit Dekkers, Co-Founder of Rival Foods. “The fibrous texture of whole-cut meat products is one of its most distinct features, and we are able to replicate that experience, ensuring a sensorial superiority within the plant-based product category.”
Rival Foods has developed and commercialized a production process to transform plant-based ingredients into high-quality textured protein foods with an unparalleled fibrous texture, rich mouthfeel and juiciness, using very few clean-label ingredients.
